Going green makes strong business sense. Or so said management expert Michael Porter. As one of the key representatives of India Inc, the Confederation of Indian Industry (CII) realised the potency of those words more than a decade ago. In the summer of 2004, it unveiled the CII-Godrej Green Business Centre (GBC) in Hyderabad-a public-private partnership project between the Andhra Pradesh government, the Pirojsha Godrej Foundation and CII, with technical aid from USAID.


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